Cebu Pacific Partners with United Filipino Global to Champion the Welfare of Migrant Workers

Cebu Pacific
Bidgee, CC BY-SA 3.0 AU, via Wikimedia Commons

MANILA — Cebu Pacific, the Philippines’ preeminent airline, has forged a significant partnership with United Filipino Global, an esteemed NGO dedicated to aiding Filipino migrant workers. This collaboration seeks to bolster the well-being and prospects of overseas Filipino workers (OFW).

On October 27, the two entities formalized their alliance through a memorandum of understanding. Under the agreement, Cebu Pacific will grant complimentary flights to a chosen group of OFW beneficiaries. Additionally, the airline will champion scholarship opportunities for the children of OFWs and will arrange special flights to aid those affected by emergencies, such as natural disasters. This move signifies the airline’s pledge to go beyond its routine offerings, ensuring that OFWs receive not just a journey, but a meaningful experience as well.

Another key component of the partnership is the dissemination of information. Cebu Pacific is set to curate campaigns that will educate OFWs about responsible and secure air travel norms. Furthermore, the airline will pave the way for OFW families, particularly their children, to delve into internship prospects in the aviation sector, targeting roles like flight crew and attendants.

Candice Iyog, CEB’s Chief Marketing and Customer Experience Officer, reflected on the partnership’s promise. “Cebu Pacific is enthusiastic about joining forces with UFG. Our mission transcends flight provisions; we are ardent about curating enriching experiences for our compatriots. Recognizing the hurdles they grapple with, we pledge comprehensive support, aligned with our enduring promise of secure, dependable, and cost-effective air travel.”

Cebu Pacific’s alignment with UFG underscores its unwavering commitment to enhance the lives of OFWs, connecting them seamlessly to an expansive international grid and facilitating swift returns to their homeland.

Gemma Sotto, the head of United Filipino Global, articulated her optimism about the future trajectory of this union. “We are buoyed by the prospects this partnership with Cebu Pacific holds. Our aspiration is that our forthcoming initiatives resonate profoundly, fostering tangible change for our OFWs and their progeny.”

In recent times, Cebu Pacific has exemplified its dedication to OFWs. In 2021, the airline orchestrated multiple ‘Bayanihan’ flights, facilitating the return of over 11,000 Filipinos from regions like Dubai and the broader Middle East, all affected by pandemic-induced restrictions.

Presently, CEB operates in 35 domestic and 25 international locations, with its wings spreading across Asia, Australia, and the Middle East.


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